|Vol. 6 No. 9-10; August- September 2012
|Dear Publishing Professionals,
I attended an award function to celebrate the creativity of youth. It
was organised by Campfire, a
publisher of Graphic novels, to give the "Young Writers of the Year"
awards during the Delhi Book Fair.
This was the culmination of a story writing competition for the
students of class fifth to ninth who had to
write a short story in two thousand words in various
schools across India. They selected the three best
stories from each class and honoured the students
in Delhi. They have plans to organise the functions
in Mumbai, Kolkata and Chennai also. The best
five stories, one from each class, will be published as
a Graphic novel and the winners received an
iPad and a trophy. All other students got a trophy and
feel this is a good way to encourage children to explore their
creativity through writing and discover the joys of literature.
Hopefully they will be tomorrow’s writers.
is an encouraging and pioneering step taken by the publisher Mr Keshav
Thirani, the Chairman of
Kalyani Navyug Media Pvt Ltd and he deserves congratulations from the
publishing fraternity. I hope other
publishers will also do something unique to encourage reading
and writing among children.
organised the second publishers meet Publicon 2012 on 3-4 September on
Digital Publishing. More
than 200 publishers participated in the one and half day conference. All
aspects of digital publishing
were covered from creation to marketing.
and mergers have started taking place in Indian publishing. Recently S.
Chand group has taken
over Vikas Publishing House including their imprint Madhuban—this shows
that Indian publishing
has come of age.
have interviewed Mr. Dinesh Goyal, Managing Director, Goyal Overseas
Pvt. Ltd., who is the driving
force behind the Goyal Prakashan group.
with Dinesh Goyal, Managing Director, Goyal Overseas Pvt. Ltd.
Q. You are one of the leading educational publishers in the school segment. What makes you so?
Ans. We publish books in all subjects from pre nursery to K-12. We
cover over 25,000
schools in India and all Indian schools in the Gulf
countries. We sell 10 million
books annually. Our annual growth is
20% in exports and 30% in the domestic market.
We have a marketing
team of more than 100 people. We have weekly sales meetings in
our office. I
personally meet all my major buyers at least once a year.
Q. You have a very extensive marketing network in India & the Gulf countries; can you share your experiences?
Ans. We have resident representatives and branches in Lucknow, Patna,
Hyderabad, Bengaluru, Chennai, Mumbai, Bhopal,
Gauwhati. We also have an office in
Dubai from where we cover the Gulf countries.
Q. You have recently shifted your office to your own building in Noida.
What facilities do you have
Ans. We have built an office block in Noida on a 2-acre plot and have
150,000 sq ft built up area. We
have a staff strength of 600 people. We provide lunch
to our staff at subsidised rates. We provide
a homogeneous atmosphere for working. My
brothers and I try to have our lunch together in the
Q. How many brothers and their sons are working in Goyal Prakashan Group and what are their responsibilities?
Ans. We are five brothers: Roshan Lal Goyal the eldest, looks after
administration and marketing. He has
two sons Ankush and Akhil. They look after
construction and development of exports to Africa.
The second, Ashok Goyal looks
after finance and Indian marketing and his son Rohit looks after the
Then its myself Dinesh - I look after Goyal Overseas (Pvt ) Ltd. and
domestic marketing and my son Vikrant looks after exports to Gulf
Then its Suresh Goyal who looks after editorial, production and
printing unit Kewal Ram Gupta &
Sons and our youngest brother Dr. Ramesh Goyal
has done MBBS and looks after our three medical
centres at Safdarjung Enclave,
Chanakyapuri and Karkaradoma - all in New Delhi. All of us stay
Enclave, New Delhi. Our third generation Ankush, Akhil, Rohit, and
completed their education in UK and Australia and are being encouraged
to continue the same in
the coming future. This has helped us to bring about a
corporate culture in our organisation.
Q. Who started Goyal Prakashan and how many companies do you have in
the Goyal Prakashan
Ans. We have four companies but one group. The companies are Goyal
Brother Prakashan established
by our father Late Shri Kewal Ram Gupta in 1960. He
started his life with Indian Book Depot in
1950. He joined Students Store and worked
there for four years before venturing out on his own
in 1960. Our Pita ji
passed away in 1985. We started a printing unit in 1989 in his memory
and named it
accordingly. I started Goyal Books Overseas (Pvt) Ltd for export
business to the Gulf in
1992. Goyal MRI Diagnosis Centre was started with the
support of all the brothers in 2003 as the
group’s contribution towards social
responsibility- we provide diagnostic services at 50% discount
to the lower strata
Q. You also supply books of other publishers in the Gulf countries.
Does this not clash with your own
publishing/distribution or does it help in
Ans. We give a complete supply of books and exercise note books to
schools as per their requirements.
In the process what ever they need we provide.
They give us a list before the session starts and we
are expected to supply as per
the list. It doesn’t clash with our own books.
Q. Tell us about your digital publishing programme & how is testlabz.com doing?
Ans. We supply digital content to students. We give a password and they
can download the content, take
the text material then solve questions which we check
and get back to them. We have enrolled over
10,000 students till today. We are going
ahead with this but financially we are not very happy with
the results. We
understand that the results will be there in the near future.
Q. What is the current total turnover of your group?
Ans. Our total turnover is INR 1250 millions out of which INR 273
million is in export and the rest is in
the domestic market. So export is 22% of the
total turnover. Our annual growth is about 20%.
Q. What facilities do you have in your printing unit and what are your future plans?
Ans. We have complete printing and binding facilities at our unit.
However as all the books are required
at one time, we only print small quantities at
our own unit and books with larger print runs are given
outside for manufacturing. We
have ordered ECH Will line machinery for manufacturing exercise
note books for
schools and for exports. This machine will manufacture from paper to
folding, cutting, binding, stiching and at the end finished product
comes out. In India this machinery
is working at around 10 places and 3 machines are
working in Delhi alone. It will manufacture one
lakh copies per day.
Q. You are the President of RWA in Safdarjang Enclave and devote a lot
of time to improve the conditions
-how successful have you been?
Ans. Yes I am the President of RWA of B5 block of Safdarjung Enclave
from the last few years. I devote
some time in the morning to it and am quite
satisfied with the results and have been able to do my
bit for the security and
safety of our area. Recently I have joined the BJP national party and
trying for party ticket in the next assembly elections.
Q. How do you keep fit and manage to remain happy all the time?
Ans. I go for a morning walk everyday for 1 hour and that helps me in
keeping fit and remaining active. I
work very hard and enjoy my life. I love meeting
people and keep in touch with them. This habit has
helped me in my business. I plan
my day and am never in a hurry - this has helped me in keeping
happy and cool. I am a
spiritual person and go to the temple every morning.
Q. What is a ‘good book’?
Ans. A good book established once will sell automatically without any efforts over the years.
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