Sterling Publishers
Vol. 5 No. 1 & 2 December - January- 2011
ONE TO ONE with Mr S.C.Aggarwal CEO of Sultan Chand and Sons
  Harper Collins to Publish David Davidar`s Ithaca
  Flipkart targets Rs 100 cr revenue
  GBO have shifted
  Jerusalem International Book Fair (JIBF), fellow from India
  Asian Publishing Conference 2011
  Navakarnataka Celebrates Golden Jubilee
  Cape Town Book Fair 2011 Cancelled
Dear Publishing Professionals,  

Wish you Happy, Healthy and Prosperous New Year 2011.

Book fairs have become an important tool in the promotion of books. These are being held around the year in metropolitan towns, state capitals, cities and villages. Its smaller versions is called an exhibition and these are being held in institutions, colleges, schools all over the country. Some of these have become an annual event and some are being held on and off as per the convenience of the institutions. These events help publishers to bring their new books to the notice of people and also helps in developing reading habits among the various strata of society. It is pity that our World Book Fair in New Delhi is still being held as a biannual event where as all the major book fairs in the world are held annually. There was a talk of making this event an annual one but it is still not done.

It is heartening to know that publishers have realized the importance of training and is being taken seriously by various institutes, associations and book fairs.

Ambedkar University has recently organized a publishers conference: Publishing in India: Challenges and opportunities in association with Canadian Centre for Studies in Publishing, Simon Fraser University. The Ambedkar University also plans to have school of publishing studies.

Indian Institute of Management, Ahmedabad and German Book Office, New Delhi are organizing the first Publishers Training Programme from February 28th to March 4, 2011.

Abu Dhabi Book fair is also organizing International Professional Training programme for publishers from June 5-9, 2011 for four days.
June 5-6: The magic of marketing–how to create a plan that works.
June 8-9: The publisher as manager—business strategies for the profit.

Institute of Book Publishing has just completed their 23rd Condensed Course for the publishing professionals and are organizing 4th Intensive Course for Editors in Publishing from 23rd to 28th May, 2011. NBT is also organizing their training course in Silchar, Assam from 24 February to 9 March, 2011. Some publishers are also organizing in-house training courses as well.

It is a healthy sign for the development of the industry.

Government of India, Ministry of Commerce and Industry has asked Indian Institute of Public Administration to study the impact of foreign direct investment in the Book Publishing Sector. Dr. Swapan K. Bhattacharya, Associate Professor is looking after the study and can be contacted at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

2010 has been a busy year for me and I am giving my programme below for the year bygone.

I also met Mr. S.C. Aggarwal, CEO, Sultan Chand and Sons and it is being given in this issue.


We set a DK academy with members roped in from our UK and Delhi offices who formulated a two-month training programme for recruits. A successful DK employee is one who enjoys reading, enjoys knowledge, enjoys communications, who wants to write, somebody with a curiosity for information and who has a passion to create something fantastic. About 85% of our employees are women.
Aparna Sharma, MD, DK India, Hindustan Times, December 7, 2010.

Good Publishing is a collaborative effort between author and publishers from start to finish.
Ravi Vyas, The Telegraph, Kolkata, December 24, 2010.

With over 16,000 publishers and 30,000 book shops besides multinational publishing companies bring out around 70,000 titles per annum, the Indian Book Market is truly vibrant.
Dr. Subas Pani, CMD, ITPO, The Asian Age, New Delhi, Dec 26, 2010.

“We are catering to customers who spend a lot of time on computers. Giving these consumers an option to have the book on a CD makes sense. After all, we need to promote the habit of reading, be it in the printed form or on the computer.”
Neeraj Choudhary, Goyal Brothers, The Times of India, New Delhi, December 26, 2010.

The challenge for Indian publishing is to become relevant to the India of tomorrow. Unless we do that, the industry of storytellers will miss out on one of the greatest stories of this century: The Rise of Modern India’.
Amish Tripathi, The Asian Age, New Delhi, December 26, 2010.

There are two reasons why the business of books in rural areas has not flourished: One due to lack of good books written on issues that directly concern the rural populace and two, even if written, poor communication facilities make these books inaccessible to them. Books should not only be written on subjects that the rural folks can relate to, but they must be written well.
Vivek Mehra, MD, Sage Publications, The Economic Times, New Delhi, Jan 2, 2011.

The new technologies are here to stay and will affect the entire publishing process in years to come. Many more books will come—better designed and laid-out—but whether they will be better informed, with a richer editorial content, will depend on how the old-timers handle the new challenges. The past is never quite past.
Ravi Vyas, The Telegraph, Kolkata, December 10, 2010.

There is one clause in the proposed revision that would go against the Indian public and the Indian publishers. The proposed revision would make it possible to all anyone in India to import any book freely and also export any book freely. The proposed change looks simple, but the ramification of it is tremendous. Let me explain. Currently, to make the books published in the developed economy affordable, publishers in India would reprint them in India and sell the book for the Indian market at affordable price. To restrict the less priced books in the Indian market to reach the developed market & compete with the high priced books of the same books, publishers in the west would make territorial restrictions of these books reprinted in India so that they are not sold outside the restricted market. With the proposed changes, no foreign publisher would allow their books to be reprinted in India at lower price for the Indian market. This would be a big blow for the Indian public as they would have to shell the same amount for the book as citizens of the developed would have to. This is total injustice & wrong as cost of living at the developed world is much much higher than in India. I feel there is a lobby from the developed world promoting this with the government. Their objective is to remove the cost of living disparity between them and us as soon as possible. Their point is the middle class & the upper class are the ones taking higher education and that they can somehow afford these high priced books & education. This would lead to wage increase and slowly the disparity would disappear. Another reason could be to promote e books in India as e books needs uniformity of pricing across the world. Once books are costly, the literate population would quickly switch to the economical e books. Hope parties like CPI would fight this tooth and nail.
K Stephen Daniel, Viva Publications, New Delhi.


Meeting S.C.Aggarwal and Mrs. Usha Aggarwal Team in Sultan Chand & Sons
I organised a one-day publishing seminar for FPBAI and there I came to know of Mr S.C.Agarwal. During the introduction, he introduced himself as CEO of Sultan Chand and Sons, educational publisher and throughout the seminar he was sitting quietly but very attentive. At the end of the seminar, Mr S.C. Sethi President of FPBAI asked him what was the secret of his selling books on Cash&Carry and booksellers falling in line to get their books.

He replied that their publications are by very experienced, senior University level professors and low-priced. He said that he was a professor at Ramjas College for 43 years & retired from there in 2004. They first promote their publications with professors & students and then on demand booksellers come and buy on cash. More value less price are the hallmarks of our books. They do not accept any returns or exchange. He also said that they are contributing a part of their profits for the development of education, developing reading habits and giving scholarships to the bright students.

It aroused in me a desire to meet the person who at the age of 71 years is attending a seminar, meeting his social responsibility and quiet enthusiastic about life.

After fixing an appointment I met him in his office and came to know that S. Chand & Company was established in 1917 by Shri Sultan Chandji (1896-1975) who was pioneer in the field of publishing school and college text books by Indian authors. He had inherited the spirit of nationalism and lofty ideals from his father, Master Amir Chand ji (1869-1915), a dedicated teacher, a social reformer, a great patriot and revolutionary, who was awarded death sentence on 8th May, 1915 for his involvement in the Hardinge Bomb Case.

Now the firm is being run by his daughter Dr Miss Usha Agarwal, a Ph.D in Sanskrit from Delhi University. She taught in various Government Senior Secondary schools as a teacher and principal for 35 years, who never married and retired in 2001. S. C. Agarwal the youngest son, who has also not married , both (brother and sister team) run the publishing house.

They have established 3 charitable trusts- Shri Sultan Chand Trust (1990), Sri Sultan Chand Dropadi Devi Education Foundation and Dr Miss Usha Agarwal Trust in (2004), under which they give scholarships to the toppers of Ist & 2nd year B.Com. (Hons.) students of Delhi University, donate books to deserving students, give books for the Book Bank projects. The three trusts have separate abundant Corpus funds of Rs. three crore each from which they get abundant interest every year.

The firm has rich heritage of noble ideals for which the Indian Publishing Industry can be proud of and his successors have solemnly pledged to uphold.

They may be among a very few who are not only publishing quality textbooks for the students, but also meeting their social responsibility in a befitting manner.

After my meeting with both the brother & sister team, they presented me a set of inspirational, motivational and spiritual books written by Dr Miss Usha Agarwal, published by the trust, which are being donated to educational institutions and students regularly.

After the meeting, I felt if all the publishers start meeting their social obligations our country will be a different one.


Harper Collins to publish David Davidar`s Ithaca
David Davidar’s upcoming novel on the publishing business Ithaca, set off a fierce bidding battle but finely Harper Collins got the same. “Ithaca is a fast based novel set in the world of international publishing by one of the best publishers in the business. Ithaca is a tiny island in Greece and the home of Homer’s hero Odysseus. The author-publisher relationship is one of the themes of Ithaca. The novel has an international feel to it, traversing publishing scenarios in India, Canada, New York, London and even the Frankfurt Book Fair.” The novel is due for release in mid 2011.
Mail Today, New Delhi 17th November 2010.

Flipkart targets Rs 100 cr revenue India’s largest online bookstore founded by two former colleagues at has set up a facility of 12,000 sqft in Kolkata to tap into the eastern India market with an inventory size of 2 lakh SKUs. Flipkart currently has offices in Bangalore, Delhi and Mumbai. The next port of call would be Chennai and some other city.
The two-year-old online book shop, whose current sales volume stands at close to Rs 20 crore, is confident of notching up a Rs 100 crore sales revenue in the next one year.

Starting a new office is Flipkart’s promise of timely delivery, availability of choice and ease-of-use.
Ritwik Mukherjee, Financial Chronicle, New Delhi, November 18, 2010.

GBO have shifted
German Book Office New Delhi has shifted to GF, Back Unit Flat, 4/9 Shanti Niketan, New Delhi 110057
Telephone: +91 11 40201100, fax: +91 11 40201107.

Their email id remains the same: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Jerusalem International Book Fair (JIBF), fellow from India
Shivmeet Deol (India) is commissioning editor at Hachette India for adult and business books and project editor for web and online initiatives. Her acquisitions include Amit Varma’s My Friend Sancho (2009’s highest-selling fiction debut in India); the country’s first historical detective series, the Muzaffar Jang series, by Madhulika Liddle; and Paolo Bacigalupi’s science fiction novel, The Windup Girl, named by Time magazine as one of the ten best novels of 2009.

Asian Publishing Conference 2011
5th Asian Publishing Conference will be held in Bangkok from July 7-8, 2011. The theme of the conference is Where Print, Mobile & Online Converge For Profit. About 250-350 publishing industry managers and professionals from more than 20 countries are expected to attend the meet.

Navakarnataka Celebrates Golden Jubilee
Navakarnataka Publications (P) Ltd., premier publishing house in Karnataka State celebrated its 50th anniversary in a befitting manner during 2010 by releasing its prestigious publication ‘Karnataka Kaladarshana’ - a two volume book on different aspects of Karnataka art and culture. This unique volume of 1200 pages (demy quarto size) printed on art paper contains 4300 colour and black & white pictures. Edited by Prof. M. H. Krishnaiah, Dr. Vijaya and Sri C. R. Krishna Rao the book has 9 chapters with 50 articles written by 55 experts in various fields of arts, both visual and performing. This was Navakarnataka’s 2951st publication in its golden jubilee year.
Speaking on the occasion Sri R. S. Rajaram, Managing Director, Navakarnataka Publications made a presentation of the achievements of the publishing house and unravelled the future plans. He said the organisation over the years has built a chain of large number of readers and promoted hundreds of writers. ‘The readers are our mainstay and we do not depend on Govt. support or bulk purchase,’ he said. Sri A. R. Udupa, Manager, Navakarnataka Publications welcomed the large gathering. Sri C. R. Krishna Rao, Director and Editor, ‘Karnataka Kaladarshana’ proposed vote of thanks.
The publishing house established in 1960 was founded by a group of freedom fighters, social activists and book lovers under the Chairmanship of Shri B.V. Kakkilaya. Founder Secretary Shri S.R. Bhat with the motto ‘Service to mankind through books’ has served the Kannada literary world offering variety of books to its readers. They got prestigious awards including Best Publisher Award from Kannada Book Authority, Government of Karnataka in 2006 and from Kannada Sahitya Parishath in 2010 and has emerged as a leading publishing house in Karnataka.
The company has showrooms in Bangalore, Mangalore, Mysore and Gulbarga and its own modern printing unit in Bangalore since 1960.

Cape Town Book Fair 2011 Cancelled
The Cape Town Book Fair organisers announced that the Cape Town Book Fair will not be staged in 2011, but in a new and remodeled format in 2012, along with the IPA Publishers Congress which is going to be held in Cape Town 12 – 14 June, 2012.
The reason for this new move is that publishers in South Africa have voiced their support for a bi-annual Fair, starting in 2012. We thank all exhibitors and interested parties for their support and very much hope to be able to accommodate their needs and wishes again in 2012.
A planning committee will start working and planning a revamped Cape Town Book Fair for 2012 very soon and will be announcing new details for the fair as soon as they become available.
Claudia Kaiser and Brian Wafawarowa.


New Additions to IBP Library
Malhotra, Dina N. Freedom to Publish Censor by State and Fundamentalists and the Life-Story of Martyr Rajpal; New Delhi; Clarion Books–A Division of Hind Pocket Books; 2010. 104 p. Rs 150

Bennett Linda, PA Guide to Going Digital; The Publishers Association; London; 2010. viii+208 p. £ 24.99

Shukla Rajesh NCAER, Indian Youth: Demographics and Readership–Results from the National Youth Readership Survey; New Delhi; NBT and NCAER; xxviii+152 p. Rs 550

Arora Manish, Copyright Manual; New Delhi; The Federation of Publishers’ and Booksellers’ Associations in India; viii+40 p.

Adesanoye, F.A. and Ojeniyi, A. (eds.), Issues in Book Publishing in Nigeria–Essays in Honour of Aigboje Higo at 70; Ibadan, Nigeria; Heinemann Educational Books (Nigeria) Plc; 2005. xxii+270 p.

Nigeria International Book Fair, The Book Chain and National Development–A collection of papers; Ikeja, The Nigerian Book Fair Trust; 2009. viii+96 p.

Gupta Saumya ed., Seminar on Transaction in Rights-cum-Award Ceremony, New Delhi, Afro-Asian Book Council, 2010. vi+66p


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