Sterling Publishers
Vol. 4 No. 11 & 12 October - November- 2010
  YoungSuk (Y.S.) Chi elected as President IPA
  Google starts e-book store
  Publishers Training Programme
  Nishad Deshmukh : A tragic end for the budding Publishing Professional
  P Lal of Writers Workshop is no more
Dear Publishing Professionals,  

November has been a busy month and I travelled to West Africa after a gap of 34 years. Last time I was in Nigeria when Isrealies undertook operation at Entabe airport and released hostages from the clutches of Ugandian authorities headed by Idi Amin. In fact, I was to be at Kampala a day after the operation took place and changed my programme and reached Lagos.

I led a Capexil delegation of 12 publishers and printers for participating in the 9th Ghana International Book Fair, 2010 (GIBF). We, in collaboration with APNET, organized a buyer-seller meet at GIBF, Accra and 22 participants attended the same. After discussions with Ghana Book Publishers Association it was decided that India will be the Guest of Honour country at GIBF, 2011. The Indian High Commissioner Ms. Ruchi Ghanashyam invited us along with GIBF officials for a sumptuous breakfast on the Diwali day at her residence. The delegation was well looked after by GIBF and Mr. Gibrine Adam of EPP Books and Services. He received us at the airport and we enjoyed his hospitality throughout the trip concluding it with a visit to his shops followed by dinner. We got dropped back at the airport at 4.00am in the morning. We stayed seven nights in Accra, a peaceful city, and there is a scope of large business as now the businesses will be more in developing countries than the developed countries. The future lies there.

Our next stop was at Abuja, Nigeria where we had number of meetings lined up by the Indian High Commission. Our first meeting was with the Minister of Education followed by the Executive Secretary of Universal Basic Education Commission who are in the process of selecting books for libraries. Our day ended with a visit to Indian High Commission where H.E. Mahesh Sachdev gave us a powerpoint presentation regarding how to do business in Nigeria explaining us do’s and don’ts. We were treated with high Indian snacks which was welcomed by everybody. The next day we visited University Grants Commission before taking a flight to Ibadan, in between we visited Arts and Crafts centre in the city. In Ibadan we were received by Mr. Kalaude Mossuru the famous bookseller of Nigeria and he organized dinner reception for the delegates where he also invited the book industry professionals and selected people from the Indian Community in Ibadan. It was an excellent gesture on his part which we enjoyed and appreciated. Ibadan is the publishing capital of Nigeria and the Nigerian Publishers Association organized a round table meet where publishers and booksellers discussed and had one-to-one meeting with the delegation members. Our friends from Lagos came to Ibadan and escorted us to Lagos so that we may not have any security problem. In Lagos we organized a buyer-seller meet with the Nigerian Book Fair Trust where 18 booksellers came and had one to one meeting with the members.

Our last stop was Cairo-Egypt where the Egyptian Publishers Association organized a dinner reception for the delegation. H.E. R. Swaminathan, Ambassador of India addressed the delegation and The Indian Embassy organized a buyer-seller meet at their premises, followed by a dinner in the lawn beautifully maintained on the banks of river Nile. So the 15-days trip came to an end—a long trip after a long time.

On arrival I became busy with the 23rd Condensed Course for Publishers Professionals where we had 14 participants from Pakistan, Uganda, Malaysia apart from India. The course was innagurated by Mr. Vivek Govil, President Pearson India and ended with a valedictory by Mr. Herman Spruijt, President International Publishers Association who was in India to attend the Globalocal meet on 26th November. A nice initiative by the German book office in India.


According to estimates, the market for academic publishing in India is huge. "There are two markets at the university level in India - textbook and reference. The textbook market in English is around Rs 600 crore and the reference/academic around Rs 200 crore. The total would range from Rs 800 to 1,000 crore.
Rajiv Beri, Maniging Director, Macmillan India

Many universities have a small budget for publications. If they have received Rs 500 crore from the UGC for a financial year, very few would want to put even a few lakh in publishing.

Parmil Mittal, President, Delhi State Booksellers and Publishers Association

Publishing is a capital intensive and competitive business. It takes a lot of resources to invest in a publishing division in-house. Probably for most Indian universities, this may not be a priority. That is why tying up with a publisher makes the best sense. Also the distribution network of such publishing houses is much wider than what a university publishing programme could offer. Naturally, every author would want to be read as widely as possible.

Chiki Sarkar, Editor-in-Chief, Random House India, Working with IIM Business Book Series.

Times of India, New Delhi, 14th November 2010.

YoungSuk (Y.S.) Chi elected as President,IPA
The General Assembly of the International Publishers Associations (IPA) meeting in Frankfurt on 7 October, 2010, elected publisher YoungSuk “Y.S.” Chi as IPA President for a renewable two-year term starting from 1st January, 2011.
The General Assembly also elected Ibrahim El Moallem (Dar El Shorouk, Egypt) and Alain Kouck (Editis, France) as Vice-Presidents.
“Y.S.” Chi said: “I am excited to be able to represent the most creative industry worldwide as IPA President. There is a great deal of change in the industry. It is therefore a great time to serve.”

Google starts e-book store
The long-awaited internet book store started on 6th December, 2010 in the US, draws upon a portion of the 15 million printed books that Google has scanned into its computers during the past six years. They will represent 4 thousand publishers around the world. Books brought from Google’s store can be read on any machine with a web browser. Google’s e-books will work on the Nook, Sony Corp’s Reader devices and practically every other e-reading device except the Kindle. Google plans to offer discounts on its e-books but it will still pay publishers 52% of the list price for sales made on its site, unless another arrangement has been negotiated with outside agencies.
Electronic books are expected to generate nearly $1billion in US sales this year and climb to $1.7 billion by 2012.

Publishers Training Programme
The Frankfurt Book Fair along with its India office (GBO) New Delhi joined hands with the Indian Institute of Management, Ahmedabad (IIMA) to jointly launch the publishers training programme. A unique initiative, the course aims to introduce a professional’s approach to this fast growing creative industry.
The first course in Ahmedabad will commence on 28th February and end on 4th March, 2011. The course is planned for CEO’s and senior managers in publishing and affiliated industries for Indian and International Publishing Professionals. The course is being designed by the IIM faculty and industry experts. The course will cover areas of strategy, marketing digital landscapes, case studies, soft-skills, etc. The course will be a blend of theory and project-based modules.
For details contact:
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NISHAD DESHMUKH : A tragic end for the budding Publishing Professional
I met Nishad a number of times at Pune and Kolkata where I was on the selection committee of Young Creative Entrepreneurs Award of British Council in 2009 and we unanimously selected him to represent India at the International Young Publishing Entrepreneur at the London Book Fair 2009. Last time I met him was on 26th November at Globalocal meet at lunch, and we discussed regarding the forthcoming panel meeting of CAPEXIL at Pune. His friend Sunil Mehta, fondly called him Chairman. He was on his way home to Nashik after attending Globalocal when he met with a tragic road accident on 28th November 2010. At the young age of 37 he left a great impact on the world of publishing. He had ideas of starting a course for publishers in Maharashtra. He was a pharmacy graduate by education, and had ventured into the profession of publishing after he realized the lack of quality in the Indian publications in the field of pharmacy. He had started Career Publications and was into publishing books related to the pharmaceutical sciences. Nishad’s second venture was Gautami Publications dedicated to quality literature. He brought out Dr. Anand Nadkarni the celebrated psychologist’s books in English under the Gautami imprint. Bringing psychology into daily life is the theme of the books.
The son of a school teacher, he had made his parents extremely proud. Along with being a dynamic professional, Nishad was loved as an individual, friend, son, father and husband. The young man left behind his parents, his wife and two young children, a brother and a large number of mourning friends, well-wishers and colleagues.

P Lal of Writers Workshop is no more
I met Professor Puroshottam Lal of Writers Workshop in the early eighties in Kolkata when I visited him for advertisement in Indian Book Industry and he treated me well and was kind enough to release a few insertions. My second association with him was that we both, i.e. Sterling and Writers Workshop had a common distributor in US, Lawrence Vary Inc.
He has been promoting the cause of creative writing in English in India through Writers Workshop since 1950’s. Since the establishment of his publishing house he has published over three thousand books by Indian literary authors mostly in the English language, including poetry, fiction, educational texts. He was editor, proof-reader and publisher all rolled into one. “The reason I went into publishing is simple—nobody was around 1958, to publish me. So I published myself.” He was a great and perfect calligrapher and all his books carried the following: “Layout and lettering by P.Lal with a Sheaffer calligraphy pen. Embossed, hand-stitched, hand-pasted and hand-bound by Tulamiah Mohiuddin with handloom sari cloth, woven and designed in India to provide visual beauty and the intimate texture of book-feel.” He was the one to publish Vikram Seth, A.K. Ramanujan, Adil Jussawalla, Jayanta Mahapatra, Kamala Das, Keki Daruwalla and many more before they became known. He was passionate about publishing and did his best about his books in all respects.
He transcreated eighteen volumes of the Mahabharata in English.


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